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How it all started

The Semco Style framework has its origins in the 80s, when a 21-year-old Ricardo Semler took over the Semco Group, a mixer and agitator manufacturer in Brazil, from his father. On his first day, he fired 60 percent of all top managers and he continued to democratize the company, turning the old corporate hierarchy on its head. He did that by delegating as much decision-making power to the workforce as possible and, over the next two decades, he grew the company from 90 to 3000 employees. More impressively, he raised the company’s annual revenue from $4 million to $212 million, with the company growing at an average rate of 47 percent. Semco also achieved a phenomenally low employee turnover rate of just 2 percent under Ricardo Semler’s leadership.

Unlike other management styles, the Semco Style wasn’t built from theory to practice. Instead, it’s the other way around, going from practice to theory. It’s not a static methodology, but a live framework that gets updated with new practices and practical examples from companies all over the world, working with similar principles.


About Semco Style Institute

The Semco Style Institute was originally founded by Ricardo Semler, along with three Dutch entrepreneurs – Arko van Brakel, Farouk el Kodady and Luuk Willems. The Semco Style Institute commenced operations in May 2016 in the Netherlands and is working with national and international partners to bring the Semco Style Institute programs to other countries, and to grow an international network of Semco Style Certified Experts.


About Semco Style Institute Australia

In 2020 Semco Style Institute Australia was born. In the midst of a global healthcare crisis, Domenico A Pinto, founder of Semco Style Institute Australia noticed a stronger hunger for radical change, self-management, psychological safety, trust. Clients and partners were looking for innovative (long-term) solutions to future proof their organisations, the time was right to launch the institute in Australia. Semco Style Institute Australia is the licensed country partner of Semco Style Institute.

Today, the network is widespread across the globe, with offices in Australia, Belgium, Brazil, China, Germany, India, Japan, Netherlands, Portugal, South Africa and the United States of America.

It contains rich examples, counting on more than 100 clients, from the different sectors and industries and cultural backgrounds. The framework is proven to work in many different ways and the plan is to keep growing and collating more intercultural examples of people-centric practices.

As with any management style, the current context of your company plays a huge role in deciding how you adopt the Semco Style framework. The key to bringing out lasting change in your management is not replicating an existing approach. Instead you need to customize these best practices to derive solutions that fit your organization’s singular needs. In other words, you need to build your own style.

Join Semco Style Institute…

…in setting free the adaptability, performance and entrepreneurship that is hidden inside every employee.
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